Online booking made easy with Laurier Optical

Online booking made easy with Laurier Optical

Project overview

Created in 1985, Laurier Optical started in a single location on Laurier Avenue in Ottawa, Ontario. Over the 37 years that succeeded, their business expanded and continues to grow with over 20 locations throughout Ontario and Quebec.  

To support their ongoing growth, Kreative Development tailored a custom online booking module that is connected directly to their Practice Management System (PMS) through API connections. The goal is to optimize their calendar fill rate and allow customers to consult the availabilities present at each of the 22 locations and book the appointment at any given time.  

Client
Laurier Optical
Year
Oct 2017
Services
Frontend Development
Platform
Angular 13 - API

Execution

The first step in any project is to meet the Laurier Optical team and staff to better understand how they operate when it comes to booking an appointment and how that translates in their practice software. Our aim was to create an online booking module that is entirely manageable through their practice software.

The project was completed in the following sequence:

  • Gathering the necessary documentation from the practice management software
  • Creating the wireframe and prototype for the design of the online booking module  
  • Implementing the necessary front-end logic and API connections  
  • Several rounds of testing until the correct output has been achieved

Project results

With the booking rate almost doubling in two months after the launch, the results exceeded all expectations. Laurier Optical customers are now able to create an account, book, reschedule and cancel an appointment online without any hassle.

The employees of Laurier Optical also found that their time is now better spent making sales and assisting customers in their stores instead of wasting it over the phone on something that can be easily automated.

Online booking made easy with Laurier Optical
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